When we started Carnelia, our first thought was: how can we help other women feel more comfortable and empowered?
Community has always been at the heart of our brand — guiding every decision we make.
We started by listening. We asked women what they needed, what they struggled to find, and what they were looking for.
Several women sat with us for a few hours, sharing their stories. They told us about their favorite bras — what they loved, what they hated. They opened up about how they feel walking into lingerie stores, the products they hoped to find but never did, and the thoughts that cross their minds when others seem to find the perfect size with ease.
These conversations became vulnerable moments, so we listened and took notes. They helped us enormously to understand what we had to work on — revealing needs we hadn’t considered or that the industry had often overlooked, leaving many women without the options they truly deserved.
A year after our focus group, with our first prototype in hand, we joined The Circular Lab at Roskilde Festival. Once again, we sat down and asked for feedback: “Is this what you need? Could this help solve a problem?”
More than a hundred of you responded, guiding us toward the path we’re on today.
We deeply cherish the connections we’ve made along this journey and are incredibly grateful to everyone who took the time to share their thoughts with us.