When we started Carnelia, our first thought was: how can we help other women feel more comfortable and empowered?
Community has always been at the heart of our brand – guiding every decision we make.
We started by listening. We asked women what they needed, what they struggled to find, and what they were looking for.
A year after our focus group, with our first prototype in hand, we joined The Circular Lab at Roskilde Festival. Once again, we sat down and asked for feedback: “Is this what you need? Could this help solve a problem?”
More than a hundred of you responded, guiding us toward the path we’re on today.
We deeply cherish the connections we’ve made along this journey and are incredibly grateful to everyone who took the time to share their thoughts with us.
In November 2025, we hosted our very first Fit & Sip session – a special day where a wonderful group of women tried our bras, shared honest feedback, and spent time connecting with us. Their insights will help us shape future pieces, and we’re so grateful for everyone who joined.
Here’s to many more sessions to come!